Fortune Stikes for Writers:
Never in the history of mankind has their been individual writers who control not only their own content but all forms of publishing by using the Internet. Publishing is not just a commodity – it’s free. While I don’t recommend “Bum Marketing” as a business model, it can still be accomplished if one is totally broke and desperate.
Ever since Gutenberg invented the printing press with moveable metal type (actually the Koreans beat him to it by about a hundred years), power and money has flowed to publishers, not writers. It takes a sizeable investment to print books, set up radio and tv stations, or deliver a newspaper or magazine.
Face facts. Until widespread broadband access, no way existed for individuals to start making money in minutes without a boss, factory, office, commute, or some other restriction where some other individual or company decided how much you were worth, how much you get paid, and when.
Writers: I’m sorry but up until now, we were cheap labor at best and raw materials at worst. We were coal and iron ore. The publishers owned the steel.
An authority blog is the place where you choose the topic. You choose to create original content or curate and review content created by others. You can copyright your work. You own your site and Internet real estate. You can work as a sole proprietor or set up a corporation or LLC. You can sell the property or will it to your heirs.
In short, you can have your own Writer-Publisher-Curator business in minutes with minimal investment. (You can go totally free, but it wastes too much time). You can spend time on what you love to do and outsource the rest cheaper than you can do it yourself.
Giant Internet Hoax:
Over the past 10 to 15 years, brilliant entrepreneurs have scammed writers and content creators without mercy.
Google is one of the richest corporations on earth. Google does not create content or products, but it can make or break your authority blog by listing you on the first page of search results (SERPs) or by de-indexing your site and making your business invisible to the world.
You can follow the rules to the letter, create an SEO optimized site with original content, and still get “Google slapped” with the next algorithm change.
What’s the scam? You create the content. Google uses it to build their search business. But you have no control over how your content is exploited. Google doesn’t pay you for informing or entertaining their visitors. You have to find ways to run ads or otherwise monetize your blogs that doesn’t offend Google.
Amazon does not create products. Wikipedia does not create research. YouTube does not create videos. And iTunes does not create music. Community websites and article directories do not create articles.
Sqidoo I can tolerate because Seth Godin is a cool guy with a poet’s heart. Hubpages and EzineArticles load you up with dozens of rules and restrictions tighter than a gnat’s asshole just for the privilege of maybe getting link or two back to your domain (not an affiliate link where you can make money – I will show you how to overcome their BS).
It reminds me of hazing in Animal House. You create content for them to use, then bend over and say, “Thank you, sir. Can I have another?”
All of these aggregators would have us believe they are more important than the writers, musicians, and videographers who upload all of the content. Most of it is crap. But if I have my own blog, at least it’s my crap. Genius and talent are not group projects. Groups do not invent anything of worth.
Millions of individuals built these companies by contributing media that they no longer control. Turning the tables takes hard work. You don’t want to dump Google, but you don’t want to depend on them solely for your financial well-being.
(This is the main reason why Internet marketing “gurus” build lists, something I have done a poor job developing. I am hoping this is something we can do together to create a safety valve of customers and prospects not dependent on online search. I will even go retro at some point to show the value of old-fashioned direct mail, and how some online marketers are using it to stomp online competition for their books and DVDs.)
Continued…Authority Blog Conundrum