Observations About Social Media is Bullshit:
A provocative look at social media that dispels the hype and tells you all you need to know about using the Web to expand your business
Ran into a new book that explains a lot. Traditional media is not as dead as the gurus and SEO wonks would have us believe. They are just taking over any social media that sprouts up and looks promising.
1. all marketing is bullshit
2. you want to create a product that is:
- easy to open
- easy to understand
- easy to use
- easy to share
3. must get people behind your product using traditional media like tv and radio
4. make adjustments to your product based on customer feedback
5. you use traditional and social media to set yourself up as an expert which brings you corporate gigs and speaking fees
6. big media is busy buying up innovative social media that might be a threat
7. if you are using social media, you are lining the pockets of the fat cats
8. talent alone can’t get you to the majors
9. Godin: all marketers are liars
10. cost of producing content is approaching zero
11. many more content creators than editors
12. your content goal should be a real book and the NYT bestseller list
13. no such thing as an influencer
14. establish yourself as an expert to allow the lie to grow
15. become an advocate, not an expert
16. if people don’t want what you create, you’re screwed
17. for individual marketers, the only metric that matters is sales
18. always be tweaking your product
19. social media is social, not business media
20. all the Facebook friends and Twitter followers in the world mean nothing to your business without real-world connections
21. learn how to best harness the potential of the Internetâwithout spending a fortune in the process.
22. learn what tools you really need to connect with customers and grow your brand
23. packaging and selling of bullshit is currently building an economic bubble
24. artists, entrepreneurs, and small business owners when the bubble pops
25. the problem with so-called gurus is the packaging and selling harmful information to further their interests at your expense
26. networks like Twitter and Facebook are useless for jacking up the profiles of aspiring artists
There’s more to this than I thought at first. All the stuff the gurus teach to create niche blogs, unique content, monetize with adsense or affiliate programs, create a list, and build traffic are only marginally effective now.
Before I read the book, I had purchased a low-cost WSO from Charles Kirkland which shows how the big affiliate marketers make insane money.
- find evergreen CPA offers that pay well
- create or have created pre-sell or squeeze pages
- run sponsored ads on major media sites like CNN or USA Today
- test like hell – every fraction of a point in conversion counts
- dump the losers as quickly as possible
- work the winners like borrowed mules
- rinse and repeat
What’s the downside? Money. You need a decent grubstake to be able to run these campaigns. If they don’t convert, and you don’t stop them quickly, you can lose tens of thousands of dollars a day.
The upside? By testing and tweaking, you can make five or six figures a day without a website, SEO, writing articles, making videos, bookmarking, or social networking.
3. What is âThe Asshole Based Economyâ?
âThe Asshole Based Economyâ describes the process of an asshole (marketers, analysts, Cyber Hipsters, the companies who own these tools, and other assorted bad actors) repackaging old stuff in a new way in order to further their own financial interests.
What we really have to work with when people say âsocial mediaâ are tools. Mostly the same old tools that weâve had in various forms since the early â90s.
These tools may or may not be good for you to use. There are no âgoodâ or âbadâ tools, it all depends on how you use them, whether or not you want to use them in the first place (you really donât have to), and whether your audience is using them.
As a WPC trying to make a living on your own, it’s easy to get distracted by the hype. and lose sight of what matters. For this reason, we are creating a WPC Guild for independent writers to help each other by working social media.